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When you buy local, you help our local economy thrive.
What is a local business?
Any business with operations in the Longview region is a local business. Businesses located here, whether small, family-owned stores or part of a national chain, employ our family members, friends and neighbors and contribute to the local tax base.
Support the business people who reinvest in our community.
What is the potential economic impact?
According to our research, if we will spend 5% more of our paychecks in Longview, it could mean more than $225 million per year will impact our local economy! As this money moves through the community, it multiplies and could result in 1,900 jobs.
Shopping locally positively impacts everyone in our community.
What is the potential impact on our community?
The impact, at only 5%, would be overwhelming; enriching our tax base while keeping our tax rates low, improving public services, streets, parks and playgrounds; expanding business, attracting businesses, retaining jobs and creating new jobs.
Bringing just 5% of your out-of-area spending, including Internet shopping, back home to the Longview area, will enrich our tax base, improve our quality of life and spur business expansion.
According to Dr. Ray Perryman, of the Perryman Group, an economic & financial analysis firm in Waco, “Longview does a fairly well in keeping retail at home, but there is a net leakage of 5.6% in retail and restaurants. There is also about 19.3% leakage in supplier purchases that could be made locally. If the area were to achieve a 5% increment in both categories, the annual impact would be:
Total Expenditures------$225 million Gross Product-------$133.4 million
Personal Income-------$81.1 million Employment (permanent jobs)-------1,876”
Retail leakage occurs when actual sales within a retail trade area are less than its potential sales.
Reasons to Buy Local:
- Local businesses provide jobs.
- Local businesses support other local businesses.
- Competition and diversity result in fair prices and more choices.
- Shopping locally reduces our carbon footprint.
- Local businesses fund more city services through sales tax.
- Local businesses invest in neighborhood improvement.
- Local businesses promote community development.
- Local business owners contribute to non-profit organizations and other local fundraising efforts.
Thank you to the businesses that are located in Longview…we appreciate your commitment & dedication to our community!
Here's how the I Shop Longview program works:
By visiting local businesses, consumers can be entered into drawings for prizes and gift certificates provided by participating businesses.
The Longview Economic Development Corporation (LEDCO) encourages involvement of all local businesses. The I Shop Longview campaign is intended to assist local businesses, local residents and the City of Longview.
Please contact the Longview Economic Development Corporation, 903-753-7878, or Info@LongviewUSA.com, for more information about the I Shop Longview program and other efforts underway to support and promote the Longview community.
MORE ABOUT THE “I SHOP LONGVIEW” CAMPAIGN:
It's simple and easy to participate.
- First, pick up your new I Shop Longview Loyalty Card at any participating business, including the Longview Partnership, Chamber of Commerce, 410 N. Center St., and the Guest Services kiosk at the Longview Mall.
- Keep your card with you and have participating businesses punch, stamp, or sign off on your card each time you spend $10 from August 14 through August 28, 2010.
- After 10 punches, add your name and contact info to the back of the card and drop it in an I Shop Longview drawing box at any participating business.
- Now you're eligible to win a prize or gift certificate redeemable at a participating business!
A drawing for the winners of the prizes and gift certificates will be held at the Longview Mall Center Court on Saturday, August 21 at 11:00 AM and Wednesday, September 1, at 11 AM. Winners need not be present.
Thank you to our I Shop Longview Community Partners!