LEDCO Approves Infrastructure Improvement Plan for Future Site of New FRESH by Brookshire’s Store in Longview, Texas

Dec 2023
Staff Reports

LONGVIEW, Texas, Dec. 19, 2023 – The Longview Economic Development Corporation (LEDCO), City of Longview and Brookshire Grocery Co. (BGC) are excited to move forward with plans to build a new FRESH by Brookshire’s store in Longview. During the LEDCO Board of Directors meeting today, the infrastructure improvement plan was approved to support the future store site, which is located at the corner of U.S. Hwy 259 and N. Fourth Street. With this approved plan, BGC expects to break ground early next year and is expected to open the store in 2025.

“We are so excited to be bringing the next generation of our incredible FRESH store to the community of Longview,” said Brad Brookshire, Chairman and CEO for Brookshire Grocery Company. “FRESH is so much more than a typical grocery store. From our award-winning dry-aged beef program to our restaurant-quality and chef-prepared items, we offer a remarkable shopping experience with all of the everyday staples you need. This new store will stand as a testament to our company’s plans for growth and our mission to create and deliver exceptional experiences and value to customers through our core values.”

Brad Brookshire’s grandfather, Wood T. Brookshire, opened the company’s first store in Tyler, Texas, in 1928. The company is now in its third and fourth generations of leadership and ownership by members of the Brookshire family.

“I’m often asked for Longview to recruit specific businesses, and a FRESH store is one of the most common requests I hear,” said Andy Mack, Mayor of Longview. “Brookeshire’s has been a tremendous community partner, and we can’t wait for them to bring this innovative grocery concept to Longview.”

This store will be the third location for the FRESH by Brookshire’s banner. The original concept store opened in Tyler, Texas, in 2011. The second location opened in 2022 in Fate, Texas. FRESH continues to evolve as a favorite destination in Texas for an extraordinary shopping experience with vast culinary and wine selections, along with special events and entertainment for the entire family.

The current FRESH locations feature dozens of chef-prepared entrees, authentic Japanese ramen and Vietnamese pho counters, a taco bar, brick-oven Neapolitan-style pizza, an artisan bakery, dry-aged beef, full-service meat and seafood counter, a charcuterie and cheese selections, fresh produce with a large variety of organics and a full-service floral shop. These stores also have a coffee bar, hand-crafted gelato, patio dining, outdoor café, live music, and on-site parks with children’s playgrounds. FRESH by Brookshire's offers food varieties and shopping experiences unlike any other.

For 95 years, the family-owned and led company has strived to remain true to the strong values of its founder. These include remarkable customer service, clean stores, fresh products and strong community support. Through the years, BGC has grown to become a leading regional grocery retailer with 17,500 employee-partners and more than 205 store locations in four states. Stores operate under the banners of Brookshire’s, Super 1 Foods, Spring Market, FRESH by Brookshire’s and Reasor’s.




About BGC: Brookshire Grocery Co. is a regional family-owned and led retail grocery business that operates more than 200 stores in Texas, Louisiana, Arkansas and Oklahoma. The Company employs 17,500 individuals and is proud to have been Certified™ by Great Place to Work® in 2020, 2021, 2022 and 2023. BGC was named one of America’s Greatest Workplaces for Diversity 2023 and one of America’s Greatest Workplaces for Women in 2023 by Newsweek. The company also appeared on Forbes’ 2023 list of the Best Employers for Women. Based in Tyler, Texas, BGC also operates a retail support center in Tulsa, Okla., and has distribution centers in Tyler and in Monroe and Lafayette, La.

BGC Mission: to create and deliver exceptional experiences and value to our customers through the W.T. Brookshire Way.

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